About Us

Introducing Believe By Erin, a UK-based makeup brand that offers high-quality, vegan, and cruelty-free cosmetic products at an affordable price point. Our mission is to provide everyone with access to quality cosmetics that don't break the bank. Since opening, we have been fortunate enough to build a strong community of loyal customers who have come to appreciate our products. We are proud to have a positive impact on people's lives by boosting their confidence and creativity through our makeup. Our brand embraces the message that there are no rules when it comes to makeup and we aim to spread this message far and wide. What Do We Sell? A range of luxury makeup tools & cosmetcis. Plus high quality vegan eyelash’s and merchandise. Take a browse and fall in love.